From the New York Times January 13th, 2011
A Duane Reade pharmacy in Brooklyn now sells BEER. The pharmacy serves Fire Island Lighthouse Ale and eight other beers in take-home growlers — refillable 64 ounce glass containers. They also conduct tastings, but beer is not consumed on the premises.
Does this hurt the pharmacist/pharmacy brand? What message does it send to the public? On one hand, it might say that the pharmacy is part of the community and is willing to serve community needs. On the other hand, it might send a message inconsistent with health care.
I don’t know the answer. If my local pharmacy offered beer in growlers, I would probably be first in line for a fill-up. I’ll have to admit, I like beer. And I can compartmentalize the selling of beef from the provision of health care. But that’s just me. Others might not feel the same. What do you think?
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