Ten Common Marketing Misconceptions of Pharmacists

1. My job is not to market. The design and promotion of pharmacist services is someone else's job -- not mine.
2. Everyone gets the same service, no matter their need or interest.
3. I know what is best -- not the patient.
4. Patients only care about low drug prices.
5. It is OK to provide exceptional service one day and mediocre service the next.
6. Loyal customers will always be loyal.
7. Satisfied customers are loyal customers.
8. Patients know what pharmacists do.

9. Talking with patients is not "market research". Market research is done by marketing departments.
10.Marketing is advertising and advertising is marketing.