Pharmacists could be doing much more to help their patients to achieve optimal health outcomes. According to a book by Fournies titled "Why employees don't do: what they're supposed to do and what to do about it," many pharmacists don't do all they can to help patients because:
They don’t know what they are supposed to do help patients.
They don’t know why they should help patients.
They don’t know how to help patients.
They think something else is more important than helping patients.
There are no positive consequences for them helping patients.
There are no negative consequences for them not helping patients.
They are rewarded for not helping patients.
They are punished for helping patients.
They are not and will never be capable to help patients.
They have personal problems which prevent them from helping patients.
That brings up a related question, "Why do so many pharmacists do such a great job helping patients when they have so many excuses not to do so?"
What motivates them to overcome the barriers present in many practice settings?
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