Each pharmacist has a personal brand whether they like it or not. Your name is your personal brand. You can chose to manage perceptions of your personal brand. Pharmacists who effectively manage their brand are more likely to be successful in their practice and career.
Branding is the process of developing strong, positive, and consistent images of your brand in the minds of patients and others. Your brand’s strength is determined by the extent that people (1) recognize your brand when they see it and (2) recall it when making a choice. The more familiar and memorable your name, the more likely patients will choose you when they need a pharmacist. The more positive and consistent your image, the more coherent the message patients have about your brand.
What images and adjectives come to mind when people hear your name?
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